SG Team chafes for charity

(From left) Richard, Zander, and Michael at the UNICEF Malaysia office.

Chafing for Charity is the story of three individuals from SG who collectively, had limited to no race experience in the Triathlon scene. The goal was simple—complete the Ironman 70.3 race and in doing so, raise a minimum target of RM12,000 to support the work that UNICEF Malaysia undertakes to protect the rights of every child.

The challenge took our members of the team to Da Nang, Vietnam where Richard Prentice (Chief Operating Officer), Michael Gearing (Regional Client Account Director), and Zander Liew (Regional Client Account Manager) were tasked with completing a 1.9km ocean swim, a 90km bike course, and finally a 21km run.

All smiles before the torture begins.

Giving is about making a difference

Against a backdrop of ocean currents, steep hill climbs, and the threat of severe chafing, our belief here at SG stood firm—that few things are more important than protecting and nurturing children. Having been a longstanding partner of UNICEF Malaysia, we’ve been able to witness the difference the organization is making for vulnerable and disadvantaged children in the region. Violation of basic rights remains a serious concern which makes it imperative for all who can, to continue to contribute to the efforts of breaking this cycle.

Removing the day-to-day administrative burden to empower our partners to focus on their causes is what drives us. That’s why the team offered no small incentive of wholesale lifestyle changes to encourage those around them to donate to the cause. The suffering faced during race day and prior training such as substituting weekend lie-ins with early morning bike rides were incomparable to the reality faced by many underprivileged children.

‘Winners are not people who never fail but people who never quit.’

SG family bands together in support

The response to the campaign exceeded expectations as members of the SG family helped push the campaign towards its target. Contributions flowed in from headquarters to regional offices, all the way from Korea to France played their part in championing the cause.

“We are truly humbled by the amount of support we’ve received from friends, family, and colleagues,” said Richard. “To get behind the cause and support our partners UNICEF Malaysia towards the work they carry out will impact the lives of children in more ways than you could imagine.”

Returning to Kuala Lumpur with mild sunburn, aching muscles, and their finisher medals, the team proudly presented a cheque totaling RM13,039 to Marianna Clark-Hattingh, a representative for UNICEF Malaysia at the organisation’s office.

Passing on our gift of goodwill over to the UNICEF representative for Malaysia.

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We did it! RM13,039 to go towards supporting and protecting children.

Looking beyond breakfast with Budimas

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Breakfast: so simple yet effective in helping children stay focused in class.

Imagine a boy brushing past you on the street. In your haste, you don’t notice how faded his uniform looks. He drags his feet to school nearly 5 kilometres away. The last meal he has eaten is yesterday’s dinner. When he reaches the classroom, he will be too distracted by his rumbling stomach to listen to the teacher. He plops his head on the desk and sleeps, trying to forget the hunger.

If you don’t know this boy, perhaps it is because you don’t recognize him. He is never the face of poverty. He is just one of the many urban poor children that so often go unseen and unheard.

A well-fed child is a child ready to play and learn.

Poverty doesn’t discriminate

When we think of poverty-stricken children in Malaysia, rarely do we think of those living in big cities, surrounded by amenities. But the burden of poverty affects children all the same.

The Budimas Charitable Foundation, a non-profit organisation dedicated to helping underprivileged and orphaned children in Malaysia, knows this to be true after spending years working with children. Poverty affects children quite similarly, whether they live in an underdeveloped kampong or the middle of the affluent Kuala Lumpur.

“It will most definitely affect the development of a child,” said a Budimas spokesperson. “Child poverty is not only about getting by in life with less. In extreme situations, poverty can even affect the vital design of the brain. Children in poverty tend to fall behind their peers early in life.”

This gap between privileged and underprivileged children will only widen as they grow older. “Children in poverty also have a higher tendency to drop out of school before or while in secondary school,” she added.

The rural poor children, she said, might just opt out of school altogether. But poor children living in cities and attending well-funded public schools aren’t much better off. Even something as simple as sending children to classes hungry and distracted can hurt their chances of staying in school.

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These iconic Budimas yellow breakfast boxes serve a hearty breakfast with a side of sunny smiles.

A good school day starts with a Budimas breakfast

The solution Budimas offers is so simple that it is almost laughable if it doesn’t make so much sense: breakfast.

Breakfast, something that we so often take for granted, can make a profound difference in shaping the future of our children. When children are well-fed, they can focus better in class and learn more quickly. More children who pay attention in class means more children who stay in school, graduate, and break the cycle of poverty through opportunities that education brings.

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Every cent raised during our fundraising dinner goes into feeding these children.

This is the driving force behind Budimas Food Charity Fund, a breakfast program that addresses two of the most vital needs of children: food and education. Every school morning, children whose families earn less than RM1,000 (the minimum salary in Peninsular Malaysia) are served a hot and nutritious breakfast. As of this year, over 6,200 children in 107 rural and urban schools enjoy breakfast packed in Budimas’ signature yellow lunchboxes.

Budimas works with school teachers to identify children who need their help most, but this can be quite a challenge since the effects of poverty are not always so apparent. Fortunately, Budimas has a plan for it: public power. “We continue to find ways to spread awareness about our cause so more people will know about us and inform us should there be any cases that need our attention,” said the Budimas spokesperson.

“Our programme truly works in helping underprivileged children. We believe more children are in need of help and we are working to expand our reach.” The main goal for Budimas this year is expanding their programmes, especially the Budimas Food Charity Fund. That is why the school breakfast programme is given the honours at their annual Night of a Thousand Blessings and selected to receive the funds raised that night.

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Like-minded patrons of the Budimas Charitable Foundation attending the Night of a Thousand Blessings 2018.

Third time’s a charm

Over 400 corporate and private guests attended the third edition of their Night of a Thousand Blessings on April 19 at the Majestic Hotel Kuala Lumpur. After a powerful speech by Budimas chairman Tunku Datuk Yaacob Khyra, guests were treated to delightful performances ― a traditional dance by the girls of Siddhartan Home, electone pieces by award-winning pianist Yap Yi Zhe of Child Aid Asia, a folk dance by the Orang Asli children of Kampung Tanjung Sepat, and some jazz cheer by Vanessa and Band.

The charity auction, hosted by a delightfully funny Jiggee Jon, had all the guests playfully bidding against each other. The paintings were produced by children from the Budimas Orion Home under the guidance of Anna Karina Jardin, a Filipina entrepreneur, social activist, and artist. She was also there to charm the guests with anecdotes about each painting.

We at SG also joined the fun and won the bid for two paintings, Belly Bird by 11-year-old Fadhil and I’m Thinking by 11-year-old Siti.

Our Chief Operating Officer, Richard won the bid for two paintings by the Budimas Orion Home children.

Richard and our Regional Client Account Manager, Zander were all smiles at the fundraising dinner.

Funds from the night would be channelled into the Budimas Food Charity Fund, where Budimas aims to feed an additional 800 school children. The expansion will help the school breakfast program venture into Perlis and Johor, in addition to its existing presence in Kuala Lumpur, Selangor, Negeri Sembilan, Melaka, Penang, Kedah, and Perak.

To learn more about Budimas and its two other programmes, visit their website here.

The SG team clearly wasn’t above having some silly fun at the photobooth!

What you missed at the NPO Forum and Fair 2017

The Uncommon Good was hosted at the KLCC Convention Centre.

November 24 and 25 marked the NPO Forum and Fair 2017 at the KL Convention Centre. Themed The Uncommon Good, the event hosted 75 non-profits (NPOs) of all sizes and causes.

Didn’t make it? Here is a quick rundown of some highlights.

Rachel Siew, the extraordinary lady behind the Rachel Siew Suet Li Trust Fund.

The budding NPOs

What makes the fair great is the exposure to smaller causes. Out of the 75 participating NPOs, a good portion are fresh faces.

Some NPOs are more personal. Rachel Siew Suet Li Trust Fund supports the treatment of the titular Rachel, who suffers from the rare Morquio Syndrome. At 90cm tall and 19kg, the heaviest thing she can carry is her smartphone. Though a cure for her condition is found after two decades of waiting, the cost of the life-long treatment is a staggering RM1.6 mil a year. Read more of her story here.

Panel discussion on the most pressing needs of non-profits.

The influential voices

The forum featured 16 prominent speakers from Asian academic and corporate institutions across seven talks and panel discussions. Based on a 2016 survey of the most urgent needs of NPOs, the forum was designed to challenge conventions and produce innovative solutions.

Our very own Dato’ James Greaves, founder and executive chairman of JAG Group Holdings (including APPCO Group Asia and SG Global Support Services), was on the panel discussing financial health for NPOs in Malaysia. He was joined by Ms Yap Mun Ching (executive director, AirAsia Foundation) and Ms Angie Wong (assurance partner, PwC). Read the key takeaways here.

Our Regional Client Account Managers Joanne and Zander, with Regional Client Account Director Michael, Communications Manager Suba, and Chief Operating Officer Richard (far left).

The SG Global Support Services booth

Our friendly team was there to field questions from the public and non-profit professionals about our services from payment processing, financial reporting, donor communications, contact centre, cloud-based services, to analytics and business intelligence.

We are sorry to miss you, too! If you want to catch up, get in touch here.

Is your non-profit healthy financially? 6 takeaways from the NPO Forum and Fair 2017

YM Datin Raja Riza Shazmin moderating the panel discussion between (from left) Ms Angie Wong, Dato’ James Greaves, and Ms Yap Mun Ching.

People are always watching.

Your donors, investors, stakeholders, the public. When it comes to non-profits, your business is everyone’s business. Few things land you in more scrutiny than your financial health (or lack thereof).

The Financial Health Check panel discussion at The Uncommon Good: NPO Forum and Fair 2017 on November 24 took a stab at some of your most pressing finance-related questions.

The panel featured Dato’ James Greaves, founder and executive chairman of JAG Group Holdings (including APPCO Group Asia and SG Global Support Services), Ms Yap Mun Ching (executive director, AirAsia Foundation), and Ms Angie Wong (assurance partner, PwC).

The hour-long panel discussion touches on topics like administrative costs and third party services.


1.     How much is too much for overhead costs?

Projects don’t come to fruition on their own, but administrative costs can still be tricky to explain to donors.

For Ms Wong, it all comes down to honesty. “Let your donors know that we may be NPOs, but we don’t work for peanuts. We do hire people, we do train our colleagues,” she said.

While AirAsia Foundation doesn’t fund administrative costs of more than 30%, they allow relevant operation costs. Ms Yap explained, “If you have a training program, the trainer cost will obviously be part of that. … What we define as overhead is more like what you are paying for the staff of the overall organisation.”

“I think one of the constant battles for NPOs that I see is this idea that overhead is a bad word and must be reduced all the time,” said Dato’ James. “[If] you put all the money on the cause and don’t reinvest money into making more money, sooner or later your charity will cease to be.”


2.   Should I pay for quality workers?

Dato’ James quoted a TedTalk by David Pallotta, that suggested people are more willing to donate the additional income from a better pay, rather than working for charities and earning less.

Using that as an example, he said a non-profit that does not invest in quality staff will stay stagnant. “But if you are going to spend more money, you got to keep up the communication. You got to be able to justify,” he said.


3.   Can I save for rainy days?

Reserves can be controversial. They can be a great safety net when unexpected issues crop up, but the idea of non-profits hoarding money is not a pleasant one.

Ms Yap makes sure AirAsia Foundation reserves 20% of its funds. “But it is not a priority for us to build reserves because our goal here is to use the money for the cause, not to build a big bank account.”

“If I run out of money and I have spent it all, then I have done my job,” she said. “I budget about 95% so I have a bit of buffer in case unexpected things come up.”


4.   How do I justify using third party service providers?

Not even Superman can save the world on his own. Third party fundraisers may be a viable option if you want freedom to focus on your cause.

“The great thing about having a third party is you can stop it whenever you like. If there is any reason it isn’t working, you can go, ‘Oh, this isn’t what I want.’ So give your notice and bye bye,” said Dato’ James, stating it would be much harder to do the same for internal staff.


5.    Why are third party fundraisers so expensive?

Dato’ James disagreed with the perception that third party fundraisers are costly, saying, “To call it expensive is a relative concept. Our [APPCO’s] goal is north of three, hopefully four-to-one return. So if you are putting in a dollar, you are getting three dollars back.”

Third party fundraisers also leave an impact on the public, encouraging those who did not sign up to donate on their own in the future. “We hope we are actually having a greater effect on the 90% of people that says no to us. … So we have an overall no-risk customer acquisition and guaranteed returns, and we are pretty good ambassadors at what we do,” he said.

Ms Wong said the use of third party fundraisers is fine as long you can justify the cost. “I have seen some fairly expensive fundraising expenses. That is where I am accountable to [my] stakeholders. I have to get comfortable that those are expenses well spent.”


6.   Is there a cost-effective way to manage donors?

The best donors are perhaps ones you already have. They are not just donors, but volunteers and ambassadors for your cause. But is it better to stretch your resources and do your donor retention in-house? Or is outsourcing the smarter choice?

Dato’ James said, “It is certainly not compulsory if charities can manage on their own. We [SG] operate an operation-of-scale environment where we think we can deliver a full service, from managing a call centre, to donor communications, to processing debit and credit cards and bank accounts.”

“We do it for 43 different [non-profits]. We can deliver an extremely cost-effective service that is cheaper than you could probably do in-house,” he said.



Rebranding is only skin deep

It has been six months since we launched the ‘new’ SG brand. A bright lime green with a stylized globe that looks considerably more contemporary. It has done well for us, we’re delighted with how it looks and an important validation has been all the positive feedback that we’ve received on our new look.

Thank you, we like it too. But that’s the easy part.

What is still a work in progress is the redevelopment of SG, changing the paradigm of the way we think and function. Challenging industry norms by exploring new and fresh ideas, no longer bound by constraints of sticking to what we know or what’s worked before.

And if we are the charity, then we need to put our expertise and experience towards identifying the ‘one percent’ areas that will make all the difference.

From software development to design, new approaches to call centre and even more streamlined operations. There are many areas that we’re excited to be moving forward because it means we can continue to surprise our partners with new ideas and concepts. Across all departments, we’re busy getting better.

So the process of continuous improvement continues. We’re happy with the progress so far but there’s more to come. We look forward to demonstrating that progress in future updates.